ASTEYA - Yoga Apparel
Adobe XD, Adobe Illustrator
The ASTEYA Yoga Apparel web design project highlights the ability to create a simple yet elegant website with a strong feminine touch. Inspired by yoga postures and incorporating fluid elements, the design embodies the essence of yoga and the brand's goal of inspiring more people to practice yoga. Clothing is depicted as the driving force behind the movement.
The brand story of Asteya, meaning "not stealing", is reflected in the design through a focus on a positive attitude towards daily life. The website effectively showcases the brand's range of yoga wear, home products, and personal care items, allowing users to bring the yoga vibe into their daily lives.
This project showcases a strong understanding of the brand's philosophy and goals, and an ability to bring the brand story to life through web design. The focus is on simplicity and elegance, creating a visually appealing website that inspires users.